Selling, pricing and proving outcomes

Walk me from your solution
to a business outcome.

Not the pitch. The actual chain. We ask leadership teams to do this, and after thirty minutes they rarely agree, or they change the subject. That is not a criticism. It is the norm. And it is why most companies still sell and price based on features and functions.

Five links in the chain to connect what you sell
with what really matters to your customer.

Everything downstream depends on this chain. When it does not exist, every function invents its own version, and definition is lost at every handoff.

Solution
Business process
Operating KPI
Financial impact
Business outcome

What is it that you actually sell?

Which processes does it improve?

How do you measure the impact?

What does it earn, save, or protect?

What is the priority initiative this supports?

The catchMost companies cannot articulate the chain, so they sell and price from the left.

Change is real

Why it is starting to really matter.

The industry habit

Features and price

Selling on features and price, except on the biggest deals. Value measured by usage, adoption and consumption.

The new standard

Value proven in weeks

AI-native companies prove value in weeks, before a dollar changes hands. Value is visible from day one.

The consequence

Lose on how you show up

Not just on features. Not just on price. Not just to no decision. You lose on how you show up.

Our offers

How we help.

Assessments that show you where you are, and the engineering work that closes the gap between what you sell and what your customers get.

Outcome Engineering Sprint

A validated set of chains, at a known level of confidence, that everyone can rally around. Plus the field assets to run them.

How the sprint works

Customer Value Assessment

Your honest position on the maturity model, where your value loop breaks, and where to prove it first.

See the assessments

Individual Seller Assessment

A capability map of the team, and a personal development plan for every seller and CSM.

See the assessments
The through-lineWe tell you where you are, give you real plans, and build the chains. You own the transformation.

Who we are

Built on a career of doing this. Focused on one thing.

We work with revenue leaders at technology and services companies who have committed to selling and proving outcomes, and need the chain, the capability and the evidence to back it up.

We don't do general sales training. We don't do methodology consulting. We tell you where you are, build the chains with you, and hand you the transformation.

It's the Outcome is a practice of Fourteen Hundred.

The frameworks we use were built working with the world's leading and largest tech and services firms. Not in a workshop. Tested on real deals, with real sellers, under real quota pressure.
The research underpinning our approach has been used by Fortune 500 firms to make this shift.
We've advised the world's leading technology and services firms on this transition as a trusted peer, not a vendor.
We built a SaaS business specifically to help customer-facing teams sell outcomes. We know what it takes to scale this beyond a training event.

Start with the assessments.

Know exactly where you are, and what your first move should be.

See the assessments